Research Catalog
Marketing : a guide to the fundamentals
- Title
- Marketing : a guide to the fundamentals / Patrick Forsyth.
- Author
- Forsyth, Patrick.
- Publication
- New York : Bloomberg Press, c2009.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 09-574 | Schwarzman Building - General Research Room 315 |
Details
- Description
- 230 p. : ill.; 22 cm.
- Summary
- "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
- Series Statement
- Economist books.
- Uniform Title
- Economist books (Series)
- Subjects
- Note
- Includes index.
- Contents
- Marketing in context -- Marketing realities -- "Product" considerations -- Pricing policy and tactics -- Market research : reducing the risk -- Routes to market : distribution channels and methodology -- Marketing strategy -- Marketing planning -- Co-ordination and control -- Influencing buyer behaviour -- Marketing communications : the detail -- Personal persuasive influences.
- Call Number
- JBD 09-574
- ISBN
- 9781576603291 (alk. paper)
- 1576603296 (alk. paper)
- LCCN
- 2009036756
- OCLC
- YBP 2009036756
- Author
- Forsyth, Patrick.
- Title
- Marketing : a guide to the fundamentals / Patrick Forsyth.
- Imprint
- New York : Bloomberg Press, c2009.
- Series
- Economist books.Economist books (Series)
- Research Call Number
- JBD 09-574JBD 09-574