Research Catalog
The social media marketing book
- Title
- The social media marketing book / Dan Zarrella.
- Author
- Zarrella, Dan.
- Publication
- Beijing ; Sebastopol, Calif. : O'Reilly, 2009, c2010.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBB 18-2 | Schwarzman Building - General Research Room 315 |
Details
- Description
- vi, 232 p. : ill.; 16 x 21 cm.
- Summary
- Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
- Subjects
- YouTube (Electronic resource)
- Social media > Economic aspects
- Shared virtual environments > Economic aspects
- LinkedIn (Electronic resource)
- MySpace (Firm)
- Flickr (Electronic resource)
- Online social networks > Economic aspects
- Internet marketing
- Facebook (Electronic resource)
- Second Life (Game)
- Business enterprises > Computer network resources
- Note
- Includes index.
- Contents
- Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement.
- Call Number
- JBB 18-2
- ISBN
- 9780596806606 (pbk.)
- 0596806604 (pbk.)
- OCLC
- 437083133
- Author
- Zarrella, Dan.
- Title
- The social media marketing book / Dan Zarrella.
- Imprint
- Beijing ; Sebastopol, Calif. : O'Reilly, 2009, c2010.
- Edition
- 1st ed.
- Research Call Number
- JBB 18-2