Research Catalog

Sensory marketing : research on the sensuality of products

Title
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.
Publication
New York : Routledge, c2010.

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StatusFormatAccessCall NumberItem Location
TextNo restrictions *R-SIBL HF5415 .S3696 2010Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference

Details

Additional Authors
Krishna, Aradhna.
Description
xxx, 392 p., [3] p. of plates : ill. (some col.); 23 cm.
Subject
  • Marketing > Psychological aspects
  • New products > Psychological aspects
  • Sensuality
  • Senses and sensation
  • Consumer behavior
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
HF5415
ISBN
  • 9781841697536 (hbk. : alk. paper)
  • 1841697532 (hbk. : alk. paper)
  • 9781841698892 (pbk. : alk. paper)
  • 184169889X (pbk. : alk. paper)
LCCN
2009039303
OCLC
YBP 2009039303
Title
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.
Imprint
New York : Routledge, c2010.
Bibliography
Includes bibliographical references and indexes.
Added Author
Krishna, Aradhna.
Research Call Number
*R-SIBL HF5415 .S3696 2010
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