Research Catalog
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
- Title
- The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank, Arthur W. Schultz.
- Author
- Cruikshank, Jeffrey L.
- Publication
- Boston, Mass. : Harvard Business Review Press, c2010.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 10-6324 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Schultz, Arthur W.
- Description
- viii, 435 p., [32] p. of plates : ill. (some col.); 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 383-415).
- Contents
- The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
- Call Number
- JFE 10-6324
- ISBN
- 9781591393085
- 1591393086
- LCCN
- 2010003079
- OCLC
- 2010003079
- Author
- Cruikshank, Jeffrey L.
- Title
- The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank, Arthur W. Schultz.
- Imprint
- Boston, Mass. : Harvard Business Review Press, c2010.
- Bibliography
- Includes bibliographical references (p. 383-415).
- Added Author
- Schultz, Arthur W.
- Research Call Number
- JFE 10-6324