Research Catalog

The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

Title
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose.
Author
Rose, Frank.
Publication
New York : W.W. Norton & Co., c2011.

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StatusFormatAccessCall NumberItem Location
Book/TextUse in library JFD 12-3839Schwarzman Building - Main Reading Room 315

Details

Description
354 p.; 22 cm.
Summary
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Call Number
JFD 12-3839
ISBN
  • 9780393076011 (hbk.)
  • 0393076016 (hbk.)
LCCN
2010038676
OCLC
601107497
Author
Rose, Frank.
Title
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose.
Imprint
New York : W.W. Norton & Co., c2011.
Bibliography
Includes bibliographical references and index.
Research Call Number
JFD 12-3839
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