Research Catalog
Onward : how Starbucks fought for its life without losing its soul
- Title
- Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon.
- Author
- Schultz, Howard.
- Publication
- New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 11-667 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Gordon, Joanne.
- Description
- xv, 350 p. : ill.; 23 cm.
- Summary
- In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
- Subject
- Contents
- Pt. 1. A beverage of truth -- A love Story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe.
- Pt. 2. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves.
- Pt. 3. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true.
- Pt. 4. Truth in crisis -- A galvanizing moment -- Nimble -- Plan b -- Stay the course.
- Pt. 5. Innovate -- Conviction -- Connecting Dots -- Balance -- Conscience -- Winning -- Ni hao.
- Call Number
- JBE 11-667
- ISBN
- 9781605292885 (hardcover)
- 1605292885 (hardcover)
- 9781609611651 (hardcover)
- 1609611659 (hardcover)
- LCCN
- 2011003239
- OCLC
- 698360150
- Author
- Schultz, Howard.
- Title
- Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon.
- Imprint
- New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011.
- Added Author
- Gordon, Joanne.
- Research Call Number
- JBE 11-667