Research Catalog

Brand aid : shopping well to save the world

Title
Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
Author
Richey, Lisa Ann.
Publication
Minneapolis, Minn. : University of Minnesota Press, c2011.

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StatusFormatAccessCall NumberItem Location
TextUse in library Sc D 11-596Schomburg Center - Research & Reference
TextUse in library JBD 16-144Schwarzman Building - General Research Room 315

Details

Additional Authors
Ponte, Stefano.
Description
xv, 253 p. : ill.; 23 cm.
Subjects
Note
  • "A Quadrant Book."
Bibliography (note)
  • Includes bibliographical references (p. 209-225) and index.
Contents
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
Call Number
JBD 16-144
ISBN
  • 9780816665457 (hc : alk. paper)
  • 0816665451 (hc : alk. paper)
  • 9780816665464 (pb : alk. paper)
  • 081666546X (pb : alk. paper)
LCCN
2010044990
OCLC
671573437
Author
Richey, Lisa Ann.
Title
Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
Imprint
Minneapolis, Minn. : University of Minnesota Press, c2011.
Bibliography
Includes bibliographical references (p. 209-225) and index.
Added Author
Ponte, Stefano.
Research Call Number
JBD 16-144
Sc D 11-596
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