Research Catalog

Toyota under fire : lessons for turning crisis into opportunity

Title
Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden.
Author
Liker, Jeffrey K.
Publication
New York : McGraw-Hill, c2011.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBD 17-119Schwarzman Building - General Research Room 315

Details

Additional Authors
Ogden, Timothy N.
Description
xxx, 241 p. : ill.; 22 cm.
Subjects
Note
  • Includes index.
Contents
The most admired company in the world -- The oil crisis and the great recession -- The recall crisis -- Response and the road to recovery -- Lessons.
Call Number
JBD 17-119
ISBN
  • 9780071762991 (alk. paper)
  • 007176299X (alk. paper)
LCCN
2011008765
OCLC
692290353
Author
Liker, Jeffrey K.
Title
Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden.
Imprint
New York : McGraw-Hill, c2011.
Added Author
Ogden, Timothy N.
Research Call Number
JBD 17-119
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