Research Catalog
Social media analytics : effective tools for building, intrepreting, and using metrics
- Title
- Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.
- Author
- Sponder, Marshall.
- Publication
- New York : McGraw-Hill, c2012.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 17-747 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xiv, 316 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
- Call Number
- JBE 17-747
- ISBN
- 9780071768290 (alk. paper)
- 0071768297 (alk. paper)
- LCCN
- 2011018027
- OCLC
- 692290336
- Author
- Sponder, Marshall.
- Title
- Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.
- Imprint
- New York : McGraw-Hill, c2012.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 17-747