Research Catalog
Rethinking reputation : how PR trumps marketing and advertising in the new media world
- Title
- Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.
- Author
- Seitel, Fraser P.
- Publication
- New York : Palgrave Macmillan, 2012.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 13-548 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Doorley, John.
- Description
- x, 235 p.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references.
- Contents
- The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
- Call Number
- JBE 13-548
- ISBN
- 9780230338333
- 023033833X
- LCCN
- 2012011583
- OCLC
- 760974739
- Author
- Seitel, Fraser P.
- Title
- Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.
- Imprint
- New York : Palgrave Macmillan, 2012.
- Bibliography
- Includes bibliographical references.
- Added Author
- Doorley, John.
- Research Call Number
- JBE 13-548