Research Catalog

Wild company : the untold story of Banana Republic

Title
Wild company : the untold story of Banana Republic / Mel and Patricia Ziegler.
Author
Ziegler, Mel.
Publication
New York, NY : Simon & Schuster, c2012.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBD 13-3421Schwarzman Building - General Research Room 315

Details

Additional Authors
Ziegler, Patricia.
Description
208 p. : ill.; 22 cm.
Summary
Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
Subject
  • Ziegler, Mel
  • Ziegler, Patricia
  • Banana Republic Travel and Safari Company
  • Clothing trade > United States
  • Fashion merchandising > United States
Call Number
JBD 13-3421
ISBN
  • 9781451683486 (hbk. : alk. paper)
  • 1451683480 (hbk. : alk. paper)
  • 9781451683509 (pbk. : alk. paper)
  • 1451683502 (pbk. : alk. paper)
LCCN
2012030040
OCLC
788290096
Author
Ziegler, Mel.
Title
Wild company : the untold story of Banana Republic / Mel and Patricia Ziegler.
Imprint
New York, NY : Simon & Schuster, c2012.
Added Author
Ziegler, Patricia.
Research Call Number
JBD 13-3421
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