Research Catalog

Automobile design graphics : a visual history from the Golden Age to the gas crisis 1900-1973

Title
Automobile design graphics : a visual history from the Golden Age to the gas crisis 1900-1973 / Jim Heimann (ed.) ; Steven Heller, Jim Donnelly ; [German translation, Thomas J. Kinne ; French translation, François Dirdans].
Publication
  • Köln : Taschen, [2016]
  • ©2016

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

TextUse in library JQG 18-86Schwarzman Building - Art & Architecture Room 300
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TextNo restrictions *R-SIBL TL240 .A98xStavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference

Details

Additional Authors
  • Heller, Steven.
  • Donnelly, Jim.
  • Heimann, Jim, 1948-
  • Kinne, Thomas J., 1961-
  • Dirdans, François.
Description
365 pages : illustrations (chiefly color); 33 cm
Summary
In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs hence specimens of antique and vintage car brochures are rare collector s items today. Frequently overlooked in design and automotive histories, this ephemera offers lucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile. This visual historypresents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler), it brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.
Subjects
Genre/Form
History.
Language (note)
  • Parallel texts in English, French and German.
Call Number
TL240
ISBN
  • 9783822853719
  • 3822853712
LCCN
9783822853719
OCLC
957457517
Title
Automobile design graphics : a visual history from the Golden Age to the gas crisis 1900-1973 / Jim Heimann (ed.) ; Steven Heller, Jim Donnelly ; [German translation, Thomas J. Kinne ; French translation, François Dirdans].
Publisher
Köln : Taschen, [2016]
Copyright Date
©2016
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Language
Parallel texts in English, French and German.
Added Author
Heller, Steven.
Donnelly, Jim.
Heimann, Jim, 1948-
Kinne, Thomas J., 1961-
Dirdans, François.
Other Standard Identifier
9783822853719
Research Call Number
*R-SIBL TL240 .A98x
JQG 18-86
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