Research Catalog
The new emerging market multinationals : four strategies for disrupting markets and building brands
- Title
- The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Author
- Chattopadhyay, Amitava.
- Publication
- New York : McGraw-Hill, c2012.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 16-522 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- xii, 335 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.
- Call Number
- JBE 16-522
- ISBN
- 9780071782890 (hbk.)
- 0071782893 (hbk.)
- LCCN
- 2012015325
- OCLC
- 768172700
- Author
- Chattopadhyay, Amitava.
- Title
- The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
- Imprint
- New York : McGraw-Hill, c2012.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Batra, Rajeev.Ozsomer, Aysegul.
- Research Call Number
- JBE 16-522