Research Catalog
Marks of excellence : the history and taxonomy of trademarks
- Title
- Marks of excellence : the history and taxonomy of trademarks / Per Mollerup.
- Author
- Mollerup, Per, 1942-
- Publication
- London : Phaidon Press Limited, 2013.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL T325 .M65 2013 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Details
- Description
- 296 pages : illustrations (some color); 30 cm
- Summary
- The core of this book is a full classification of hundreds of trade marks: covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
- Alternative Title
- History and taxonomy of trademarks
- Taxonomy of trademarks
- Trademarks
- Subjects
- Genre/Form
- History.
- Bibliography (note)
- Includes notes, bibliographical references (pages 286-289) and index.
- Contents
- History -- Branding -- Communication -- Taxonomy -- Motifs -- Development.
- Call Number
- T325
- ISBN
- 9780714864747
- 0714864749
- LCCN
- 2013426768
- OCLC
- 825557709
- Author
- Mollerup, Per, 1942- author.
- Title
- Marks of excellence : the history and taxonomy of trademarks / Per Mollerup.
- Publisher
- London : Phaidon Press Limited, 2013.
- Edition
- Second edition (revised, expanded and updated).
- Type of Content
- textstill image
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes notes, bibliographical references (pages 286-289) and index.
- Research Call Number
- *R-SIBL T325 .M65 2013