Research Catalog
Brick by brick
- Title
- Brick by brick / David C. Robertson and Bill Breen.
- Author
- Robertson, David C. (David Chandler)
- Publication
- New York : Crown Business, [2013]
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 17-582 | Schwarzman Building - General Research Room 315 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 15-29 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Breen, Bill.
- Description
- xii, 305 pages : illustrations (some color); 24 cm
- Summary
- In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
- Subject
- Genre/Form
- History.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
- Call Number
- JBE 17-582
- ISBN
- 9780307951601
- 030795160X
- LCCN
- 2013004798
- OCLC
- 812255446
- Author
- Robertson, David C. (David Chandler)
- Title
- Brick by brick / David C. Robertson and Bill Breen.
- Publisher
- New York : Crown Business, [2013]
- Edition
- First edition.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Breen, Bill.
- Research Call Number
- JBE 17-582