Research Catalog
All in startup : launching a new idea when everything is on the line
- Title
- All in startup : launching a new idea when everything is on the line / Diana Kander ; [foreword by Steve Blank].
- Author
- Kander, Diana.
- Publication
- Hoboken, New Jersey : Wiley, [2014]
- Supplementary Content
- Cover image
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL HB615 .K355 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Holdings
Details
- Description
- xviii, 284 pages : illustrations; 24 cm
- Summary
- "A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"--
- Subject
- Call Number
- HB615
- ISBN
- 9781118857663
- 1118857666
- LCCN
- 2013050101
- OCLC
- 2013050101
- Author
- Kander, Diana.
- Title
- All in startup : launching a new idea when everything is on the line / Diana Kander ; [foreword by Steve Blank].
- Publisher
- Hoboken, New Jersey : Wiley, [2014]
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Connect to:
- Other Form:
- Online version: Kander, Diana. All in startup Hoboken, New Jersey : Wiley, [2014] 9781118857762 (DLC) 2014001124
- Research Call Number
- *R-SIBL HB615 .K355 Small Business Central