Research Catalog

Vodka : how a colorless, odorless, flavorless spirit conquered America

Title: Vodka : how a colorless, odorless, flavorless spirit conquered America / Victorino Matus.
Author: Matus, Victorino.
Publication: Guilford, Connecticut : Lyons Press, [2014]

Filter by

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JSE 16-547	Offsite

Description

xvii, 252 pages : color illustrations; 24 cm

Summary

"Vodka began as rotgut medicine in Medieval Russia, but this neutral grain alcohol has become our uncontested king of spirits, with over 1,000 brands fighting for market share. But it wasn't always thus. For two centuries, America drank the brown stuff: rum and whiskey. So how did Russia's "little water" unseat our favorite hooch? Vic Matus takes us on an incredible visual journey from vodka's humble American origins in a Depression-era Connecticut factory--using the family recipe of a poor Russian exile named Vladimir Smirnov--through its glamorous rise to fame at the hands of James Bond and Sex and the City to today's craft distillery movement. You'll see in clear, intoxicating detail how hippie culture, women's lib, and an absolutely ingenious Swedish company all played their part, transforming the booze into a status symbol. By 1975, the war had ended: Vodka officially became our favorite spirit. Today, a third of all cocktails contain it, and last year 140 million gallons of the stuff racked up $20 billion in sales. Here is the crisply distilled, bracing story of how entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry. "--
"How risk-taking entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry"--

Subjects

Note

Call Number

JSE 16-547

ISBN

LCCN

2014015139

OCLC

2014015139

Author

Matus, Victorino.

Title

Vodka : how a colorless, odorless, flavorless spirit conquered America / Victorino Matus.

Publisher

Guilford, Connecticut : Lyons Press, [2014]

Edition

First edition.

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Research Call Number

JSE 16-547