Research Catalog

The trojan horse : the growth of commercial sponsorship

Title
The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel.
Author
Whannel, Garry.
Publication
New York, NY : Bloomsbury, 2013.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 16-339Schwarzman Building - General Research Room 315

Details

Additional Authors
Philips, Deborah, 1954-
Description
278 pages; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (pages 257-268) and index.
Contents
The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
Call Number
JBE 16-339
ISBN
  • 9781474224291
  • 1474224296
LCCN
2013002693
OCLC
2013002693
Author
Whannel, Garry.
Title
The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel.
Publisher
New York, NY : Bloomsbury, 2013.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references (pages 257-268) and index.
Added Author
Philips, Deborah, 1954-
Research Call Number
JBE 16-339
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