Research Catalog
The automatic customer : creating a subscription business in any industry
- Title
- The automatic customer : creating a subscription business in any industry / John Warrillow.
- Author
- Warrillow, John, 1971-
- Publication
- New York : Portfolio, 2015.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person. | Text | No restrictions | *R-SIBL HB615 .W37 | Check with Staff |
Holdings
Details
- Description
- pages cm
- Summary
- "How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- HB615
- ISBN
- 9781591847465
- 159184746X
- LCCN
- 2014038637
- OCLC
- 2014038637
- Author
- Warrillow, John, 1971-
- Title
- The automatic customer : creating a subscription business in any industry / John Warrillow.
- Publisher
- New York : Portfolio, 2015.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Research Call Number
- *R-SIBL HB615 .W37 Small Business Central
