Research Catalog

The whole brain business book : unlocking the power of whole brain thinking in organizations, teams and individuals

Title
The whole brain business book : unlocking the power of whole brain thinking in organizations, teams and individuals / Ned Herrmann, Ann Herrmann-Nehdi.
Author
Herrmann, Ned
Publication
  • New York McGraw-Hill Education, [2015]
  • ©2015

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 16-800Schwarzman Building - General Research Room 315

Details

Additional Authors
Herrmann-Nehdi, Ann
Description
xiv, 412 pages : illustrations; 24 cm
Summary
This is the long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology. Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles - administrator, talker, problem-solver, dreamer - corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 16-800
ISBN
  • 9780071843829 (hardback)
  • 0071843825 (hardback)
OCLC
910654686
Author
Herrmann, Ned, author.
Title
The whole brain business book : unlocking the power of whole brain thinking in organizations, teams and individuals / Ned Herrmann, Ann Herrmann-Nehdi.
Publisher
New York McGraw-Hill Education, [2015]
Copyright Date
©2015
Edition
Second edition.
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Added Author
Herrmann-Nehdi, Ann, author.
Research Call Number
JBE 16-800
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