Research Catalog

Judge this

Title
Judge this / Chip Kidd.
Author
Kidd, Chip
Publication
New York : Simon and Schuster, 2015.

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StatusFormatAccessCall NumberItem Location
TextUse in library JQC 15-98Schwarzman Building - Art and Architecture Room 300

Details

Description
125 pages : color illustrations; 19 cm
Summary
"First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognise. Except if you yourself are a designer, like Chip Kidd. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices, with a healthy dose of humour, expertise and, of course, judgment as he goes" --
Subjects
Note
  • "A TED original."
Call Number
JQC 15-98
ISBN
  • 9781476784786
  • 1476784787
OCLC
892074186
Author
Kidd, Chip, author.
Title
Judge this / Chip Kidd.
Publisher
New York : Simon and Schuster, 2015.
Edition
First TED Books Hardcover edition.
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Research Call Number
JQC 15-98
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