Research Catalog

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers

Title
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
Author
Tomes, Nancy, 1952-
Publication
Chapel Hill : The University of North Carolina Press, [2016]

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 16-1524Schwarzman Building - Main Reading Room 315

Details

Description
xviii, 538 pages; 25 cm.
Series Statement
Studies in social medicine
Uniform Title
Studies in social medicine.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
Call Number
JFE 16-1524
ISBN
  • 9781469622774 (hardcover : alkaline paper)
  • 1469622777 (hardcover : alkaline paper)
LCCN
2015029217
OCLC
915153151
Author
Tomes, Nancy, 1952- author.
Title
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
Publisher
Chapel Hill : The University of North Carolina Press, [2016]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Studies in social medicine
Studies in social medicine.
Bibliography
Includes bibliographical references and index.
Research Call Number
JFE 16-1524
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