Research Catalog
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
- Title
- The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow.
- Author
- Turow, Joseph
- Publication
- New Haven : Yale University Press, [2017]
- ©2017
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person. | Text | No restrictions | *R-SIBL HF5415.32 .T876 | Check with Staff |
Holdings
Details
- Description
- 331 pages; 24 cm
- Summary
- "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchantsincluding Macy's, Target, and Walmartis already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations." --
- Alternative Title
- How retailers track your shopping, strip your privacy, and define your power
- Subjects
- Note
- Includes index.
- Call Number
- HF5415.32
- ISBN
- 9780300212198
- 0300212194
- LCCN
- 2016947155
- OCLC
- 959871776
- 959871776
- Author
- Turow, Joseph, author.
- Title
- The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow.
- Publisher
- New Haven : Yale University Press, [2017]
- Copyright Date
- ©2017
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Research Call Number
- *R-SIBL HF5415.32 .T876