Research Catalog
The end of advertising : why it had to die, and the creative resurrection to come
- Title
- The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
- Author
- Essex, Andrew
- Publication
- New York : Spiegel & Grau, [2017]
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFC 17-856 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- 220 pages; 20 cm
- Summary
- "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--
- Subject
- Call Number
- JFC 17-856
- ISBN
- 9780399588518
- 0399588515
- LCCN
- 2016049623
- OCLC
- 2016049623
- Author
- Essex, Andrew, author.
- Title
- The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.
- Publisher
- New York : Spiegel & Grau, [2017]
- Edition
- First edition.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Research Call Number
- JFC 17-856