Research Catalog

The brand of print : marketing paratexts in the early English book trade

Title
The brand of print : marketing paratexts in the early English book trade / by Andie Silva.
Author
Silva, Andie, 1984-
Publication
Leiden ; Boston : Brill, [2020]

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

TextUse in library JFE 21-1201Schwarzman Building - Main Reading Room 315

Details

Description
vi, 250 pages; 25 cm.
Summary
"The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"--
Series Statement
  • Library of the written word ; volume 76
  • The handpress world ; volume 58
Uniform Title
  • Library of the written word ; 76.
  • Library of the written word. Handpress world ; 58.
Subject
  • 1500-1699
  • Book industries and trade > England > History > 16th century
  • Book industries and trade > England > History > 17th century
  • Paratext > England > History
  • Books > England > Marketing > History
  • Book industries and trade
  • Books > Marketing
  • Paratext
  • England
Genre/Form
History.
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JFE 21-1201
ISBN
  • 9789004410237
  • 9004410236
  • 9789004410244 (canceled/invalid)
LCCN
  • 2019026933
  • 40029762098
OCLC
1104060644
Author
Silva, Andie, 1984- author.
Title
The brand of print : marketing paratexts in the early English book trade / by Andie Silva.
Publisher
Leiden ; Boston : Brill, [2020]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Library of the written word ; volume 76
The handpress world ; volume 58
Library of the written word ; 76.
Library of the written word. Handpress world ; 58.
Bibliography
Includes bibliographical references and index.
Chronological Term
1500-1699
Other Form:
Online version: Silva, Andrea, The brand of print Leiden ; Boston : Brill, [2019] 9789004410244 (DLC) 2019026934
Other Standard Identifier
40029762098
Research Call Number
JFE 21-1201
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