Research Catalog

Celebrity and the American political process : integrated marketing communication

Title
Celebrity and the American political process : integrated marketing communication / Jennifer Brubaker.
Author
Brubaker, Jennifer, 1976-
Publication
Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2021]

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

TextUse in library JFE 21-5761Schwarzman Building - Main Reading Room 315

Details

Description
xvi, 121 pages : illustrations (black and white); 24 cm.
Summary
"This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements"--
Series Statement
Integrated marketing communication
Uniform Title
Integrated marketing communication (Lanham, Md.)
Subject
  • Communication in politics > United States
  • Advertising, Political > United States
  • Endorsements in advertising > Political aspects > United States
  • Celebrities > Political activity > United States
  • Advertising, Political
  • Celebrities > Political activity
  • Communication in politics
  • United States
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JFE 21-5761
ISBN
  • 9781498579728
  • 1498579728
  • 9781498579742
  • 1498579744
LCCN
  • 2020030810
  • 40030258471
OCLC
1176317705
Author
Brubaker, Jennifer, 1976- author.
Title
Celebrity and the American political process : integrated marketing communication / Jennifer Brubaker.
Publisher
Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2021]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Integrated marketing communication
Integrated marketing communication (Lanham, Md.)
Bibliography
Includes bibliographical references and index.
Other Form:
Online version: Brubaker, Jennifer, 1976- Celebrity and the American political process Lanham, Maryland : Lexington Books, 2020. 9781498579735 (DLC) 2020030811
Other Standard Identifier
40030258471
Research Call Number
JFE 21-5761
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