Research Catalog

Title

Reading graphic design history : image, text, and context / David Raizman.

Author

Raizman, David Seth

Publication

• London ; New York : Bloomsbury Visual Arts, 2021.
• ©2021

Items in the Library & Off-site

Details

Additional Authors

Heller, Steven

Description

xxxiv, 251 pages, 16 unnumbered pages of plates : illustrations (some color); 26 cm

Summary

Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race, and gender, encouraging the reader to look at print advertising, illustration, posters, magazine art direction, and typography critically as well as aesthetically, using contemporary literary and other visual evidence from the fine arts, architecture, fashion, and popular prints. David Raizman's innovative approach intentionally challenges the canon of graphic design history, or traditional understandings of graphic design that privilege key schools or movements. He re-examines "icons" of graphic design in light of their local contexts, avoiding generalization to explore underlying attitudes about women's roles in society, the relationship between politics and print, race, and ethnicity. He therefore encourages new ways of reading graphic design that take into account the specific and often local context for graphic design activity rather than generalizations that discourage the understanding of difference and the means by which graphic design communicates cultural values.

Subject

• Graphic arts > Social aspects
• Graphic arts > Political aspects
• Graphic arts > History
• Commercial art
• Graphic arts
• Graphic design (Typography)

Genre/Form

History.

Bibliography (note)

• Includes bibliographical references (pages 235-244) and index.

Contents

Foreword / Steven Heller -- Acknowledgments -- Introduction -- Josef Müller-Brockmann: "schutzt das Kind!" and the mythology of Swiss design -- Koloman Moser's Thirteenth Secession Exhibition poster (1902): anatomy of a work of Viennese graphic design -- Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Frank Zachary at Holiday: travel, leisure, and art direction in Post-World War II America -- Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- Graphic design and politics: Thomas Nast and the "TAMMANY TIGER LOOSE" -- The politics of learning: Dr. John Fell and the Fell Types at Oxford University in the later seventeenth century.

Call Number

JQF 21-543

ISBN

• 9781474299398
• 1474299393
• 9781474299411
• 1474299415

OCLC

1164380220

Author

Raizman, David Seth, author.

Title

Reading graphic design history : image, text, and context / David Raizman.

Publisher

London ; New York : Bloomsbury Visual Arts, 2021.

Copyright Date

©2021

Type of Content

text

still image

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references (pages 235-244) and index.

Added Author

Heller, Steven, writer of foreword.

Research Call Number

JQF 21-543