Research Catalog

Selling into Companies.

Title
Selling into Companies. with Elizabeth (McLeod) Lotardo and Lisa Earle McLeod
Author
(McLeod) Lotardo, Elizabeth
Publication
Carpenteria, CA linkedin.com, 2018.
Supplementary Content
LinkedIn Learning login page accessible with a valid library card and PIN

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Additional Authors
  • Earle McLeod, Lisa
  • linkedin.com (Firm)
Summary
  • Discover how to successfully navigate a large B2B sale. Learn how to leverage industry issues, ask the right questions, establish your value, navigate bureaucracy, and more.
  • B2B sales require you to determine what your customers need and offer them smart solutions. And there's a lot that happens between those two things—from exploratory conversations and generating internal enthusiasm to tracking down your economic buyer. In this course, join sales consultants Lisa Earle McLeod and Elizabeth McLeod as they step through how to navigate a large B2B sale. Discover how to leverage compelling industry issues and connect the dots between your solution and your client's customers. Plus, learn about the kinds of questions to ask B2B buyers, how to establish your value, how to navigate bureaucracy, and more.
Genre/Form
Instructional and educational works.
Note
  • 5/09/201812:00:00AM
Performer (note)
  • Presenter: Elizabeth (McLeod) Lotardo
System Details (note)
  • Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
OCLC
LDC693084
Author
(McLeod) Lotardo, Elizabeth, speaker.
Title
Selling into Companies. with Elizabeth (McLeod) Lotardo and Lisa Earle McLeod
Publisher
Carpenteria, CA linkedin.com, 2018.
Playing Time
00h:48m:38s
Type of Medium
computer
Type of Carrier
online resource
Cast
Presenter: Elizabeth (McLeod) Lotardo
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Connect to:
LinkedIn Learning login page accessible with a valid library card and PIN
thumbnail
Added Author
Earle McLeod, Lisa, speaker.
linkedin.com (Firm)
Branch Call Number
eLEARN
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