Research Catalog

Title

Strategies for Emerging Markets. with Haiyan Wang and Anil Gupta

Author

Wang, Haiyan

Publication

Carpenteria, CA linkedin.com, 2017.

Supplementary Content

LinkedIn Learning login page accessible with a valid library card and PIN

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Gupta, Anil
• linkedin.com (Firm)

Summary

• Expand into emerging markets. Learn how to determine which markets to enter, win out over local competitors, deal with the speed of fast-changing market dynamics, and more.
• Emerging markets are growing at two to three times the pace of developed markets, and will likely account for over half of the global GDP by 2030. Any company that seeks growth has little choice but to develop a strategy for succeeding in these key markets. In this course, Anil Gupta and Haiyan Wang—world-renowned experts in globalization and entrepreneurship—help you design your strategies to expand into, and capture, the opportunities offered by the rise of emerging markets. Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics.

Genre/Form

Instructional and educational works.

Note

• 5/04/201712:00:00AM

Performer (note)

• Presenter: Haiyan Wang

System Details (note)

• Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

OCLC

LDC513605

Author

Wang, Haiyan, speaker.

Title

Strategies for Emerging Markets. with Haiyan Wang and Anil Gupta

Publisher

Carpenteria, CA linkedin.com, 2017.

Playing Time

01h:25m:59s

Type of Medium

computer

Type of Carrier

online resource

Cast

Presenter: Haiyan Wang

System Details

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Connect to:

LinkedIn Learning login page accessible with a valid library card and PIN

thumbnail

Added Author

Gupta, Anil, speaker.

linkedin.com (Firm)

Branch Call Number

eLEARN