Research Catalog

Title

Building a Winning Enterprise Marketing Strategy. with Madecraft and Marta Dapena-Baron

Author

, Madecraft

Publication

Carpenteria, CA linkedin.com, 2020.

Supplementary Content

LinkedIn Learning login page accessible with a valid library card and PIN

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Dapena-Baron, Marta
• linkedin.com (Firm)

Summary

• Learn how to craft a winning marketing strategy that really reaches customers.
• Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority. In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP, shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market. Additionally, listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing benchmarks. This audio-only course was created by Madecraft. We are pleased to host this content in our library.

Genre/Form

Instructional and educational works.

Note

• 4/15/202012:00:00AM

Performer (note)

• Presenter: Madecraft

System Details (note)

• Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

OCLC

LDC2824266

Author

, Madecraft, speaker.

Title

Building a Winning Enterprise Marketing Strategy. with Madecraft and Marta Dapena-Baron

Publisher

Carpenteria, CA linkedin.com, 2020.

Playing Time

01h:50m:13s

Type of Medium

computer

Type of Carrier

online resource

Cast

Presenter: Madecraft

System Details

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Connect to:

LinkedIn Learning login page accessible with a valid library card and PIN

thumbnail

Added Author

Dapena-Baron, Marta, speaker.

linkedin.com (Firm)

Branch Call Number

eLEARN