Research Catalog
Craft Your Sales Pitch with Competitive Differentiation.
- Title
- Craft Your Sales Pitch with Competitive Differentiation. with Elizabeth (McLeod) Lotardo and Lisa Earle McLeod
- Author
- (McLeod) Lotardo, Elizabeth
- Publication
- Carpenteria, CA linkedin.com, 2017.
- Supplementary Content
- LinkedIn Learning login page accessible with a valid library card and PIN
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- Additional Authors
- Summary
- Learn how to add value and differentiate a sales pitch. Explore crafting an opening statement, asking the right questions, and asking for the business.
- Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.
- Genre/Form
- Instructional and educational works.
- Note
- 7/18/201712:00:00AM
- Performer (note)
- Presenter: Elizabeth (McLeod) Lotardo
- System Details (note)
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- OCLC
- LDC588084
- Author
- (McLeod) Lotardo, Elizabeth, speaker.
- Title
- Craft Your Sales Pitch with Competitive Differentiation. with Elizabeth (McLeod) Lotardo and Lisa Earle McLeod
- Publisher
- Carpenteria, CA linkedin.com, 2017.
- Playing Time
- 01h:17m:13s
- Type of Medium
- computer
- Type of Carrier
- online resource
- Cast
- Presenter: Elizabeth (McLeod) Lotardo
- System Details
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Connect to:
- Added Author
- Earle McLeod, Lisa, speaker.linkedin.com (Firm)
- Branch Call Number
- eLEARN