Research Catalog

Title

The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan and Jim Lecinski.

Author

Venkatesan, Rajkumar

Publication

Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021.

Details

Additional Authors

• Lecinski, Jim
• EBSCOhost

Description

1 online resource.

Subject

Artificial intelligence > Marketing applications

Note

• Includes index.

Reproduction (note)

• Electronic reproduction.

Source of Description (note)

• Description based on print version record.

Contents

Marketer's challenge today -- AI marketing canvas : a strategic path forward for marketers -- Navigating this book -- Networks and nodes -- The customer relationship moments mental model -- What is artificial intelligence and machine learning? -- Elements of the AI marketing canvas -- Stage 1 : foundation -- Stage 2 : experimentation -- Stage 3 : expansion -- Stage 4 : transformation -- Stage 5 : monetization -- Putting it all together : Starbucks -- Managing change -- Getting started -- A call to action.

ISBN

• 9781503628045 (electronic bk.)
• 1503628043 (electronic bk.)
• 150361316X (canceled/invalid)

OCLC

ebd838746422

Author

Venkatesan, Rajkumar, author.

Title

The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan and Jim Lecinski.

Publisher

Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021.

Type of Content

text

Type of Medium

computer

Type of Carrier

online resource

Reproduction

Electronic reproduction. Ipswich, MA Available via World Wide Web.

Connect to:

Available from home with a valid library card

Added Author

Lecinski, Jim, author.

EBSCOhost

Other Form:

Original 9781503613164 150361316X (DLC) 2020041771