Research Catalog

Campaigning on Facebook in the 2019 European Parliament election : informing, interacting with, and mobilising voters

Title
Campaigning on Facebook in the 2019 European Parliament election : informing, interacting with, and mobilising voters / edited by Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll.
Publication
Cham, Switzerland : Palgrave Macmillan, [2021]

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Details

Additional Authors
  • Hassler, Jörg
  • Magin, Melanie
  • Russmann, Uta
  • Fenoll, Vicente
Description
xvii, 331 pages : illustrations (black and white); 22 cm.
Summary
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
Series Statement
Political campaigning and communication
Uniform Title
Political campaigning and communication.
Subject
  • European Parliament > Elections, 2019
  • European Parliament
  • Facebook (Electronic resource)
  • 2000-2099
  • Elections > European Union countries
  • Internet in political campaigns > European Union countries
  • Social media > Political aspects > European Union countries
  • Elections
  • Internet in political campaigns
  • Politics and government
  • Social media > Political aspects
  • European Union countries > Politics and government > 21st century
  • European Union countries
Bibliography (note)
  • Includes bibliographical references.
Call Number
JFD 22-111
ISBN
  • 9783030738501
  • 3030738507
LCCN
9783030738501
OCLC
1255865644
Title
Campaigning on Facebook in the 2019 European Parliament election : informing, interacting with, and mobilising voters / edited by Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll.
Publisher
Cham, Switzerland : Palgrave Macmillan, [2021]
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Series
Political campaigning and communication
Political campaigning and communication.
Bibliography
Includes bibliographical references.
Chronological Term
2000-2099
Added Author
Hassler, Jörg, editor.
Magin, Melanie, editor.
Russmann, Uta, editor.
Fenoll, Vicente, editor.
Other Form:
ebook version : 9783030738518
Other Standard Identifier
9783030738501
Research Call Number
JFD 22-111
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