Research Catalog

Marvel by design

Title
Marvel by design / edited by Robert Klanten and Andrea Servert ; contributing editor, Liz Stinson ; texts by Asher Elbein [and eight others].
Publication
Berlin : Gestalten, 2021.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library JQH 22-9Schwarzman Building - Art & Architecture Room 300

Details

Additional Authors
  • Klanten, Robert
  • Servert, Andrea
  • Stinson, Liz
  • Elbein, Asher
Description
319 pages : illustrations (chiefly color), facsimiles, portraits; 33 cm
Summary
As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel's comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more. Marvel By Design will celebrate the company's visual language with an in-depth exploration of the design process behind the brand's most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics. Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.
Alternative Title
Graphic design strategies of the world's greatest comics company
Subject
  • Marvel Entertainment Group
  • Graphic arts
  • Branding (Marketing)
  • Comic books, strips, etc
Note
  • Subtitle from cover.
Bibliography (note)
  • Includes bibliographical references (page 319) and index.
Call Number
JQH 22-9
ISBN
  • 9783967040265
  • 3967040267
OCLC
1272892983
Title
Marvel by design / edited by Robert Klanten and Andrea Servert ; contributing editor, Liz Stinson ; texts by Asher Elbein [and eight others].
Publisher
Berlin : Gestalten, 2021.
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references (page 319) and index.
Added Author
Klanten, Robert, editor.
Servert, Andrea, editor.
Stinson, Liz, editor, writer of supplementary textual content.
Elbein, Asher, writer of supplementary textual content.
Research Call Number
JQH 22-9
View in Legacy Catalog