Research Catalog

Super sonic logos : the power of audio branding

Title
Super sonic logos : the power of audio branding / David Allan, PhD.
Author
Allan, David
Publication
  • New York, NY : Business Expert Press, LLC, 2021.
  • ©2021

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StatusFormatAccessCall NumberItem Location
Book/TextUse in library JME 22-89Performing Arts Research Collections - Music

Details

Description
xvi, 137 pages : illustrations; 23 cm.
Series Statement
Digital and social media marketing and advertising collection, 2333-8822
Uniform Title
Digital and social media marketing and advertising collection.
Subject
  • Branding (Marketing)
  • Sound in advertising
  • Music in advertising
  • Advertising > Brand name products
  • Advertising > Psychological aspects
Bibliography (note)
  • Includes bibliographical references (pages [123]-125) and index.
Contents
Chapter 1. NBC (1950) -- Chapter 2. JAWS (1975) -- Chapter 3. THX (1983) -- Chapter 4. Law and order (1990) -- Chapter 5. Intel (1994) -- Chapter 6. Windows (1995) -- Chapter 7. T-Mobile (1990) -- Chapter 8. McDonald's (2003) -- Chapter 9. Coca-Cola (2006 and 2016) -- Chapter 10. AT&T (2012) -- The next chapter Mastercard (2019).
Call Number
JME 22-89
ISBN
  • 163742082X
  • 9781637420829
OCLC
1249511562
Author
Allan, David, author.
Title
Super sonic logos : the power of audio branding / David Allan, PhD.
Publisher
New York, NY : Business Expert Press, LLC, 2021.
Copyright Date
©2021
Edition
First edition.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Digital and social media marketing and advertising collection, 2333-8822
Digital and social media marketing and advertising collection.
Bibliography
Includes bibliographical references (pages [123]-125) and index.
Research Call Number
JME 22-89
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