Research Catalog

Craft beer design : the design, illustration and branding of contemporary breweries

Title: Craft beer design : the design, illustration and branding of contemporary breweries / edited by Peter Monrad.
Publication: Berlin : Gestalten, 2022.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.	Text	Use in library	JQF 22-1929	Schwarzman Building - Art & Architecture Room 300

Details

Additional Authors

Monrad, Peter

Description

207 pages : color illustrations; 26 cm

Summary

The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.

Subject

Genre/Form

Pictorial works.

Call Number

JQF 22-1929

ISBN

9783967040326
3967040321

OCLC

1308491623

Title

Craft beer design : the design, illustration and branding of contemporary breweries / edited by Peter Monrad.

Publisher

Berlin : Gestalten, 2022.

Type of Content

text

still image

Type of Medium

unmediated

Type of Carrier

volume

Added Author

Monrad, Peter, editor.

Research Call Number

JQF 22-1929

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