Research Catalog

Westernwear : postwar American fashion and culture

Title
Westernwear : postwar American fashion and culture / Sonya Abrego.
Author
Abrego, Sonya
Publication
  • London, UK ; New York, NY, USA : Bloomsbury Visual Arts, 2022.
  • ©2022

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TextUse in library JQF 23-329Schwarzman Building - Art & Architecture Room 300

Details

Description
xi, 310 pages : illustrations (some colour); 25 cm
Summary
"During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon"--
Alternative Title
Postwar American fashion and culture
Subject
  • 1900-1999
  • Fashion > Social aspects > History > United States > 20th century
  • Clothing and dress > Social aspects > History > United States > 20th century
  • Clothing and dress > West (U.S.)
  • Fashion design > Social aspects > History > United States > 20th century
  • Cold War > Social aspects
  • Clothing and dress
  • Fashion
  • Clothing
  • Gender expression
  • Clothing and dress > Social aspects
  • Fashion design
  • Social aspects
  • Fashion > Social aspects
  • United States
  • West United States
Genre/Form
History.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Chapter 1: Westernwear: Histories and Contexts -- Chapter 2: Four Westernwear Companies -- Chapter 3: Dressing the Atomic West: Locating the Western in Midcentury America -- Chapter 4: Westernwear as ready-to-wear -- Chapter 5: Westernwear in youth culture and subculture -- Chapter 6: The Native American Presence in Westernwear: Design and Representation.
Call Number
JQF 23-329
ISBN
  • 9781350147669
  • 1350147664
  • 9781350147676
  • 1350147672
OCLC
1338679349
Author
Abrego, Sonya, author.
Title
Westernwear : postwar American fashion and culture / Sonya Abrego.
Publisher
London, UK ; New York, NY, USA : Bloomsbury Visual Arts, 2022.
Copyright Date
©2022
Type of Content
text
still image
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Chronological Term
1900-1999
Other Form:
ebook version : 9781350147683
Research Call Number
JQF 23-329
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