- Additional Authors
- EBSCOhost
- Description
- 1 online resource.
- Series Statement
- Management for Professionals Series
- Uniform Title
- Management for professionals.
- Subject
- Reproduction (note)
- Source of Description (note)
- Description based on online resource; title from digital title page (viewed on October 06, 2023).
- Contents
- Intro -- Preface -- Contents -- About the Author -- 1 Introduction -- What Are Business Models? -- Models -- Business Models -- Platform Business Models -- Single- and Multi-sided Platforms -- Network Effects -- Platforms Make Markets Efficient -- Platform Roles -- Platforms as Networks -- Complementarity, Compatibility, and Standards -- Consumption Externalities -- Switching Costs and Lock-In -- Significant Economies of Scale -- Platforms as Ecosystems -- Key Platform Decisions -- 2 Network Effects -- Externalities, Network Externalities, and Network Effects -- Defining Network Effects
- Same-Side and Cross-Side Network Effects -- Positive and Negative Network Effects -- Properties of Network Effects -- Strength of Network Effects -- Direction of Network Effects -- Nonlinearity of Network Effects -- Leveraging Networks for Growth -- Coring -- Tipping -- Products, Services, and Platforms -- 3 Value Creation in Platforms -- Value Architecture -- Discovery -- Matching -- Transaction -- Evaluation -- DMTE as a Cycle -- DMTE Diagram -- Platform Utilities -- 4 Network Mobilization -- Strategic Dimensions: Resources and Users -- User Dimension -- Resource Dimension
- Solving the Penguin Problem -- Leverage Existing Resources to Port Users -- Leverage Ecosystem Resources to Port Users -- Develop New Resources to Port Users -- Leverage Existing Resources to Attract Users via Marquees -- Leverage Ecosystem Resources to Attract Users via Marquees -- Develop New Resources to Attract Users via Marquees -- Leverage Existing Resources to Attract New Users -- Leverage Ecosystem Resources to Attract New Users -- Develop New Resources to Attract New Users -- User Attraction Strategies -- Resource Leverage Strategies -- Network Mobilization Strategies
- 5 Pricing and Subsidies -- Subsidy and Money Sides -- Relative Strength of Cross-Side Network Effects -- Relative Price Sensitivity -- Relative Value Attached to Quality of Products and Services -- Marginal Costs of User Addition -- Relative Differentiation Amongst Users -- Relative Bargaining Power of Complementors -- Pricing Models -- Subscription Pricing Models -- On-Demand Pricing Models -- Razor-Blade and Reverse Razor-Blade Pricing Models -- Freemium Pricing Models -- Auction Pricing Models -- Free Pricing Models -- Pricing and Platform Scale -- 6 Platform Architecture -- Ecosystem Value
- Open and Closed Platforms -- Trade-Offs in Opening Platforms -- Shared and Proprietary Platforms -- Proprietary Platform -- Shared Platform -- Joint Venture Platforms -- Licencing Platforms -- Platform Design in WTA Markets -- Matrix of Platform Architecture -- Platform Architecture and Growth -- Interoperability -- Licencing More Partners for Configuration and Customization -- Opening the Core -- 7 Winner-Takes-All Dynamics -- What Are WTA Markets? -- Strong and Positive Network Effects -- High Multi-homing Costs -- User Preference for Special Features -- Economics of WTA Markets
- ISBN
- LCCN
- 10.1007/978-981-99-4910-6
- OCLC
- om3536446999
- Author
Srinivasan, R., Prof., author.
- Title
Platform business models for executives / R. Srinivasan.
- Publisher
Singapore : Springer Nature Singapore Pte Ltd, [2023]
- Edition
Second edition.
- Type of Content
text
- Type of Medium
computer
- Type of Carrier
online resource
- Series
Management for Professionals Series
Management for professionals.
- Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Note
Description based on online resource; title from digital title page (viewed on October 06, 2023).
- Connect to:
- Added Author
EBSCOhost
- Other Form:
Print version: Srinivasan, R. Platform Business Models for Executives Singapore : Springer,c2023 9789819949090
- Other Standard Identifier
10.1007/978-981-99-4910-6 doi