Research Catalog

Marketing 6.0 : the future is immersive

Title: Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Author: Kotler, Philip
Publication: Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]

Additional Authors

Description

1 online resource.

Subject

Bibliography (note)

Reproduction (note)

Source of Description (note)

Description based on online resource; title from digital title page (viewed on December 29, 2023).

ISBN

LCCN

2023035116

OCLC

2023035116

Author

Kotler, Philip, author.

Title

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

Publisher

Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]

Type of Content

text

Type of Medium

computer

Type of Carrier

online resource

Bibliography

Includes index.

Reproduction

Electronic reproduction. Ipswich, MA Available via World Wide Web.

Note

Description based on online resource; title from digital title page (viewed on December 29, 2023).

Connect to:

Available from home with a valid library card

Added Author

Kartajaya, Hermawan, 1947- author.

Setiawan, Iwan, author.

EBSCOhost

Other Form:

Print version: Kotler, Philip. Marketing 6.0 Hoboken, New Jersey : Wiley, [2024] 9781119835219 (DLC) 2023035115