Research Catalog
Redefining retail : 10 guiding principles for a post-digital world
- Title
- Redefining retail : 10 guiding principles for a post-digital world / Philip Kotler, Giuseppe Stigliano.
- Author
- Kotler, Philip
- Publication
- Hoboken, NJ : Wiley, 2024.
- ©2024
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 24-650 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Description
- xxxvi, 358 pages : illustrations; 24 cm
- Summary
- "The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritise the acquisition of the best locations, everything else will fall into place. This approach will no longer apply due to the fragmentation of the market, there have been several rapid and chaotic changes, including Covid-19, competitive pressures and disrupted customer behaviours. The large number of retailers that have gone out of business in recent years shows us that the scenario has changed and closures have pushed some to use terms like "apocalypse" or "Armageddon" to describe the difficulties of the current situation. However, it is wrong to assume that the failure of a large number of shops and stores heralds the end of brick-and-mortar retail. If anything, it decrees the end of a model that has remained unchanged for decades and that seems to be inadequate for the Digital Age. In other words -- Covid was an abrupt disruption, but many changes were overdue"--
- Alternative Title
- 10 guiding principles for a post-digital world
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JFE 24-650
- ISBN
- 9781394204700
- 1394204701
- 9781394204724 (canceled/invalid)
- 9781394204717 (canceled/invalid)
- LCCN
- 2023044148
- OCLC
- 1389608035
- Author
- Kotler, Philip, author.
- Title
- Redefining retail : 10 guiding principles for a post-digital world / Philip Kotler, Giuseppe Stigliano.
- Publisher
- Hoboken, NJ : Wiley, 2024.
- Copyright Date
- ©2024
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Stigliano, Giuseppe, author.John Wiley & Sons, publisher.
- Other Form:
- Online version: Kotler, Philip. Redefining retail Hoboken, NJ : Wiley, 2024 9781394204724 (DLC) 2023044149
- Research Call Number
- JFE 24-650