- Additional Authors
- Description
- 1 online resource.
- Series Statement
- Springer business cases, 2662-544X
- Uniform Title
- Springer business cases
- Subject
- Marketing > Handbooks, manuals, etc
- Reproduction (note)
- Contents
- 1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success Story -- 4. Rethinking Operative Marketing: The H2H Process -- 4.1 Case Study: The Operative Marketing Process at Siemens -- 4.2 Case Study: Medtronic and the Transformation of the CX -- 5. Finding Meaning in a Troubled World -- 5.1 Case Study: Patagonia - A Human-Centered Approach to Marketing.
- ISBN
- LCCN
- 10.1007/978-3-031-49005-7
- OCLC
- om3976132571
- Author
Kotler, Philip, author.
- Title
An instructor's manual to H2H marketing case studies : teach human-to-human marketing effectively / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj.
- Publisher
Cham : Springer, 2024.
- Type of Content
text
- Type of Medium
computer
- Type of Carrier
online resource
- Series
Springer business cases, 2662-544X
Springer business cases, 2662-544X
- Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Source of description
Online resource; title from PDF title page (SpringerLink, viewed February 21, 2024).
- Connect to:
- Added Author
Pfoertsch, Waldemar, author.
Sponholz, Uwe, 1964- author.
Sulaj, Kejsi, author.
EBSCOhost
- Other Form:
Print version: 3031490045 9783031490040
- Other Standard Identifier
10.1007/978-3-031-49005-7 doi