Research Catalog
Sexy little numbers : how to grow your business using the data you already have
- Title
- Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.
- Author
- Maex, Dimitri.
- Publication
- New York : Crown Business, [2012], ©2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF5415.32 .M34 2012 | Off-site |
Holdings
Details
- Additional Authors
- Brown, Paul B.
- Description
- viii, 257 pages : illustrations; 22 cm
- Summary
- Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.
- Subjects
- Note
- Includes index.
- Contents
- How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.
- ISBN
- 9780307888341
- 0307888347
- LCCN
- 2011043275
- 99952988029
- OCLC
- ocn727702794
- SCSB-5680124
- Owning Institutions
- Columbia University Libraries