Research Catalog

Contagious : why things catch on / Jonah Berger.

Title
Contagious : why things catch on / Jonah Berger.
Author
Berger, Jonah.
Publication
New York : Simon & Schuster, c2013.

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TextUse in library HF5415.153 .B463 2013Off-site

Details

Description
viii, 244 p. : ill.; 22 cm.
Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Subject
  • Consumer behavior
  • New products
  • Popularity > Economic aspects
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781451686579 (hbk.)
  • 1451686579 (hbk.)
LCCN
2012034583
Owning Institutions
Columbia University Libraries