Research Catalog

ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences / study executed by Simmons Market Research Bureau, inc.

Title
ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences / study executed by Simmons Market Research Bureau, inc.
Publication
[New York] : Advertising Research Foundation, 1980.

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Details

Additional Authors
  • Advertising Research Foundation.
  • Magazine Research Development Council. Comparability Subcommittee.
  • Simmons Market Research Bureau.
Description
v.; 28 cm.
Alternative Title
A controlled field experiment comparing three methods of estimating magazine audiences.
Subject
  • American periodicals > Circulation
  • Readership surveys > United States
Note
  • "Reports of the Comparability Subcommittee of the Magazine Research Development Council."
Owning Institutions
Columbia University Libraries