Research Catalog
Marketing management : analysis, planning, implementation, and control
- Title
- Marketing management : analysis, planning, implementation, and control / Philip Kotler.
- Author
- Kotler, Philip.
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, [1991], ©1991.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.13 .K64 1991 | Off-site |
Holdings
Details
- Description
- xxvi, 756 pages : illustrations; 29 cm
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- ISBN
- 0135524806
- LCCN
- 90044468
- OCLC
- 22208886
- ocm22208886
- Owning Institutions
- Columbia University Libraries