Research Catalog

Title

Messaging for engineering : from research to action / Committee on Implementing Engineering Messages.

Publication

Washington, D.C. : National Academies Press, 2013.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• National Academy of Engineering. Committee on Implementing Engineering Messages.
• National Academy of Engineering. Committee on Public Understanding of Engineering Messages. Changing the conversation.

Description

xii, 82 pages : illustrations; 23 cm

Subject

• Communication in engineering
• Engineering > Social aspects > United States
• Engineers > Public relations > United States

Note

• "This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.

Bibliography (note)

• Includes bibliographical references.

Contents

1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.

ISBN

• 9780309261807 (paperback)
• 0309261805 (paperback)
• 9780309261814 (pdf) (canceled/invalid)

LCCN

2013018880

OCLC

• ocn846912071
• 846912071
• SCSB-5701903

Owning Institutions

Columbia University Libraries