Research Catalog

Marketing, a return to the broader dimensions

Title
Marketing, a return to the broader dimensions / 1988 AMA Winter Educators' Conference ; editors, Stanley Shapiro, A.H. Walle.
Author
AMA Winter Educators' Conference (1988 : San Diego, Calif.)
Publication
Chicago, Ill. : American Marketing Association, [1988], ©1988.

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Details

Additional Authors
  • Shapiro, Stanley J.
  • Walle, A. H.
Description
xiii, 532 pages : illustrations; 28 cm.
Series Statement
Proceedings series
Uniform Title
Proceedings series (American Marketing Association)
Subjects
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0877571929
LCCN
88006371
OCLC
  • 17733028
  • ocm17733028
Owning Institutions
Columbia University Libraries