Research Catalog
Sports sponsorship : principles and practices
- Title
- Sports sponsorship : principles and practices / John A. Fortunato ; foreword by Tony Ponturo.
- Author
- Fortunato, John A.
- Publication
- Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | GV716 .F69 2013 | Off-site |
Holdings
Details
- Description
- xii, 214 pages; 26 cm
- Summary
- " This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 9780786474318 (softcover : alk. paper)
- 0786474319 (softcover : alk. paper)
- LCCN
- 2013027512
- 99954991900
- OCLC
- ocn816564047
- 816564047
- SCSB-5705507
- Owning Institutions
- Columbia University Libraries