Research Catalog
Handbook on brand and experience management
- Title
- Handbook on brand and experience management / edited by Bernd Schmitt and David L. Rogers.
- Publication
- Cheltenham : Edward Elgar, [2008], ©2008.
Items in the Library & Off-site
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2 Items
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5415.13 .H347 2008g | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Additional Authors
- Description
- x, 315 pages : illustrations; 25 cm
- Summary
- A handbook on new and emerging directions in brand management research and practice, this volume examines such topics as brand attachment, digital convergence, target group multiplicity, incidental brand exposure, and brand naming.
- Subject
- Genre/Form
- Aufsatzsammlung.
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 9781847200075 (hbk.)
- 1847200079 (hbk.)
- OCLC
- ocn190967888
- 190967888
- SCSB-9051216
- Owning Institutions
- Columbia University Libraries