Research Catalog

Reputation economics : why who you know is worth more than what you have

Title: Reputation economics : why who you know is worth more than what you have / Joshua Klein.
Author: Klein, Josh, 1974-
Publication: New York, NY : Palgrave Macmillan, 2013.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5548.32 .K576 2013	Off-site

Details

Description

246 pages; 25 cm

Summary

"As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done. "--

Subject

Bibliography (note)

Includes bibliographical references and index.

ISBN

9781137278623 (hbk.)
1137278625 (hbk.)

LCCN

2013020565
99956297500

OCLC

ocn846912179
846912179
SCSB-5720866

Owning Institutions

Columbia University Libraries